The Knitting Factory: New York & Hollywood, lead producer
I was the lead producer in an on-going relationship with The Knitting Factory. At the start of this project, we were hired to reengineer completely the club’s backend. The venues in New York and Hollywood were using separate systems and neither was talking to the other. We built a custom CMS to accommodate both clubs’ needs not only to facilitate their internal booking and scheduling but for their front-facing information as well.
The project then progressed to a site redesign and repositioning, with an extended visual identity on both the web and in print. We developed a sophisticated calendaring system and integrated technologies for both web and text-messaging ticket sales.