Allure Total Makeover, co-producer

The Allure Total Makeover is based on a 12-week online fitness and dieting application originally built by Articulate for Self Magazine. It features customized meals and workout plans and the ability for users to record and track their progress.

I was one of two producers assigned to develop the application for Allure. We were responsible for all aspects of production, from coordinating design with a third party and relaying those files to the internal Condé Nast coding teams; coordinating and editing photo and editorial content from the magazine; maintaining an extensive spreadsheet of ad serving information; and overall scheduling and liaising among all involved parties.

The application resulted in a significant increase in magazine subscriptions and online registrations.

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PRODUCTION
Popular Science: Best of What’s New 2007
Popular Science: Best of What’s New 2006
Popular Science: How It Works

Allure Total Makeover
Cargo Boot Camp
Glamour’s Dos and Don’ts

artnet Auctions
Columbia University
The Knitting Factory

Matador Records
Spike TV
Circa Now

CONSULTING
Domino
House & Garden

DESIGN & ANIMATION
Matador Records
Rough Trade Records
StayFree! Magazine

WRITING
PopSci.com
CNN.com
New York Post