Allure Total Makeover, co-producer
The Allure Total Makeover is based on a 12-week online fitness and dieting application originally built by Articulate for Self Magazine. It features customized meals and workout plans and the ability for users to record and track their progress.
I was one of two producers assigned to develop the application for Allure. We were responsible for all aspects of production, from coordinating design with a third party and relaying those files to the internal Condé Nast coding teams; coordinating and editing photo and editorial content from the magazine; maintaining an extensive spreadsheet of ad serving information; and overall scheduling and liaising among all involved parties.
The application resulted in a significant increase in magazine subscriptions and online registrations.